Funnel
Problem
We’re living in the Data Age where big tech companies harvest our data to monetize for their own benefit. There isn’t any viable way for users to take control of how their data is used.
Solution
Funnel is a marketplace for your data. We provide an alternate platform for hosting your personal data, to keep away from prying eyes (and companies). We help users collect data to trade or gain insights safely.
Funnel
Fall 2021 (10 Weeks)
Interactive Product Design
We had a lot of fun with the prototypes for this class. They were all super lo-fi but they were so insightful.
Funnel
Fall 2021 (10 Weeks)
Interactive Product Design
We had a lot of fun with the prototypes for this class. They were all super lo-fi but they were so insightful.
Problem
We’re living in the Data Age where big tech companies harvest our data to monetize for their own benefit. There isn’t any viable way for users to take control of how their data is used.
Solution
Funnel is a marketplace for your data. We provide an alternate platform for hosting your personal data, to keep away from prying eyes (and companies). We help users collect data to trade or gain insights safely.
Interaction Designer
I designed how the user interacts with the products through input and output.
UI Designer
I designed the visual and interactive experience of using the product to spark delight.
UX Designer
I designed the experience of using the product based on research, testing, and intuition.
Bronze
Apps
Indigo
Silver
Interaction Design
Indigo
Silver
Interaction Design for Social Change
Indigo
We live in the data age. Big tech harvests personal data and monetizes it for itself, and people have no real way to control how their own data gets used.
We reframed data not as something to hide, but as something to put to work for the person it belongs to.
What we heard
We tested the concept in three formats: how data gets collected, a physical product, and a digital product. Each ran through an explore, test, and refine loop.
Three things we prototyped
Data collection
What data could we capture, from which devices, and how openly could we show it back?
Physical product
A wearable to gather biometric and movement data away from prying platforms.
Digital product
An app to browse trades, manage permissions, and read personal insights.
A portrait built from data
To make the problem concrete we rebuilt a person, "Andrew," entirely from the interests a platform had already inferred about him: Frank Ocean, yoga, graphic design, audio mixing, fitness and wellness, and dozens more. It showed how complete a profile a company can assemble without you ever handing it over directly.
Meet Funnel: a marketplace for your data. One place to host it, trade it, and learn from it, on your own terms and conditions.
Three modes, one account
Focus
Collects productivity and wellbeing data.
Play
Collects social and entertainment data.
Health
Collects biometric and movement data.
The app
Collect data from any of your devices
Pull data from your Funnel shoe sole, browser extension, and phone into one profile you control.
Funnel profile screen, "Good afternoon, Joe," listing connected sources (Funnel shoe sole, browser extension, iPhone 13 Pro).
Make transparent trades with vendors you trust
Every trade is explicit: this data, to this vendor, for this benefit. Turn any of them off at any time.
Trade list screen showing active trades with YouTube, Disney, and Zillow.
Control and own the data that's collected about you
Your data is hosted on Funnel, away from prying eyes and companies, until you decide to trade or share it.
Data ownership and permissions screen.
Understand more about yourself with insights
A dashboard turns your collected data into readable insights, like the places you've been this week, drawn from your own sources.
Insights dashboard with a location map and data sources (Joe's Apple Watch, Joe's iPhone).
What a trade is worth
Concept trades from the prototype, each one opt-in and reversible.
YouTube
$8/wk
Location + browsing history
Disney
4% off
Resort fees, during your stay
Zillow
$3/wk
Location
Liked videos
5¢
Per video, daily cashback
Trades, in plain language
The interface states each trade as a sentence, so there's nothing buried in the terms.
Funnel grows into a family of products around one idea: your data, on your terms.
Recognition
Bronze
Apps
Indigo · 2022
Silver
Interaction Design
Indigo · 2022
Silver
Interaction Design for Social Change
Indigo · 2022
Silver
Product or Gadget Design
Indigo · 2022
Silver
UX, Interface & Navigation
Indigo · 2022